Work completed at Editions Financial for Lloyds Bank.
Lloyds bank asked came to Editions looking for an animated video to put across
information to their customers of the realistic cost of bringing up children.
To answer this brief in an original and imaginative way I created a new illustrated character in the Lloyds bank colour scheme, and put together several storyboards showing the character bringing up a child, and encountering animated stats showing the cost of doing so.
These storyboards were not used in the final motion graphics, but the character and designs were sent to be reviewed by Rufus Leonard - the agency that wrote the official Lloyds Bank brand guidelines. There they were developed further to create the new standardised illustration style for future Lloyds Bank motion graphics used on their website and social media.